Almost carteainiy (in part, anyway) due to the effect of the boycott campaign, Outspan has launchei an advertising drive in Britain, Fosters are being put up on hoardings in ell large towns and adverts, extolling the quality of Outspen fruit, have appeared in the press. Jn interesting sideline has been that oranges have appesred in wrappers and cartons marked prominently: 'produce of Southern Rhodesia', Another fenture that has been noticed ig that certein people have painted slogans on the hoardings which are obviously designed to draw the attention of people to tha fact that Outspan is a South African firm. It maybe thet the advertiging drive will boomerang!
The WeekThe Week Vol. 2, No. 4, c. 27 July 1964
Outspan launch an advertising campaign
The scan: The Week v2 no4.pdf (PDF, Marxists Internet Archive, opens at this page)
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